“Asia for Asians”: Revisiting Pan-Asianism through the Propaganda Arts of the Greater East Asia Co-Prosperity Sphere
Andre Magpantay
andre.magpantay.14@gmail.com
Independent Researcher, Department of Arts Studies (Interdisciplinary), University of the Philippines, Diliman, Nasugbu, The Philippines
Keywords
Pan-Asian Identity; Tenka; epistemic merit model; semiotic analysis; iconic power
Abstract

The slogan “Asia for Asians” has been a central concept of the Greater East Asia Co-Prosperity Sphere and propagated by Japan as it imperialized parts of East Asia, Southeast Asia, South Asia, and Oceania. Without bias to the resulting historical developments and realities, Pan-Asianism is revisited through the propaganda arts and materials proliferated by the Empire of Japan towards its agenda of a unified Asia. Aided by knowledge of art history and criticism, six specifically chosen propaganda arts are analyzed using theories of image analysis drawing from the works of , Bartmański, Alexander, and Giesen (), and . Three main themes are analyzed: the image of the sphere, the collective identity of the countries in the sphere under Japan, and the meaning of co-prosperity. The themes provide an insight into the development of Pan-Asianism as propagated by the Japanese Empire in its attempt towards Pan-Asianism through the Greater East Asia Co-Prosperity Sphere.

DOI
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section: Articles

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